Its already high ratings bolstered by a Bruins run to the Stanley Cup Finals, 98.5 the Sports Hub posted some staggering numbers in the spring to finish first overall in the three-month radio ratings period for the third straight book.
The CBS Radio-owned station was tops in the men 25-54 demographic during the spring with a 10.2 share. That accounts for the period from March 28 to June 19.
WEEI 93.7 was tied for fifth overall with WKLB (5.5).
The Sports Hub, the flagship station of the Bruins, finished first overall by a significant margin. WZLX – also owned by CBS Radio – tied WBOS for second at 6.6.
In morning drive (6-10 a.m), The Sports Hub's Toucher and Rich' program ran away with the top spot with a 13.4 share. WEEI's Dennis and Callahan was fifth with a 6.0, though it did see an uptick to 7.0 in June.
During midday (10 a.m.-2 p.m.), The Sports Hub's Gresh and Zo program was third (7.8), trailing WZLX and WBOS programming. WEEI's Mut and Merloni program was seventh (4.2.)
In afternoon drive (2 p.m.-6 p.m.), Felger and Massarotti of the Sports Hub was tops with a 12.3, beating runner-up WZLX's programming (7.0) by a significant margin. WEEI's Salk and Holley Show was fifth (5.4).
In the evenings (7-p.m-midnight), The Sports Hub, featuring the Adam Jones Show and Bruins game broadcasts, was first with a 13.4 share, including a massive 16.2 in June. WEEI's nighttime programming, including the Planet Mikey Show and Red Sox and Celtics broadcasts, was second (9.7, including a 10.2 in June).
The ratings for the specific midday (10 a.m.-2 p.m.) and afternoon drive (2 p.m.-6 p.m.) day parts aren't yet available. But from 10 a.m.-3 p.m., the Sports Hub had an 8.2 share in the spring, good for second in that window, while WEEI had a 5.7, which was seventh (4.2). That includes midday programming and the first hour of afternoon drive.
From 3 to 7 p.m., the Sports Hub was first in the timeframe with a 13.4, while WEEI was tied for third with a 5.7. In June, the Sports Hub had a 14.8 in that four-hour span, while WEEI was at 5.8.
I'll update with the breakdowns of the specific shows when they become available.
The Sports Hub also topped the fall and winter ratings periods.
Last spring, when the Celtics made a deep postseason run before falling to the Heat in the Eastern Conference Finals, WEEI, which carries their games, was second. The Sports Hub was fourth then.
